Vintage, color, hand, imperfection, hipster, independent thinking, pinhole cameras, sunglasses, progressiveness, art, indie-rock, creativity, intelligence.
A pattern emerged that revealed the case to be a brand forgotten. The clues were found in hipster culture, soft color, and progressive art. The result unfolded as a logotype that literally turns backward while moving forward, soft and bold stationery, and a pinhole camera.
The pinhole camera is the packaging for a pair of modern sunglasses. Old meets progressive.
The logotype can be simplified to simply a shutter in different design situations.