Brand + Guidelines, Website, Catalog, Brochures, Flyers, Presentations, Posters, Event Booth Kits, Campus Interiors, Video, Digital Ads, Emails, Stationery, Diplomas, Event Programs, and much, much more.
Hackers, white hats, military, nerds, computers, gaming, lights
SecureSet Academy was a fresh slate (a start-up), needing a brand that appealed to ethical hackers, ambitious students, military heroes, and self-professed tech geeks.
After first developing a solid brand guide with logo suite, typography, photography, voice, style guide, and audience, I was able to direct a team of designers, copywriters, videographers, photographers and developers to thoughtfully build a brand filled with a wide range of print and digital marketing collateral and campaigns. This brand is still in play today and continues to draw people into a robust lead-pool.
Brand and marketing have played hand-in-hand. All decisions are based on research and data, not only providing functional solutions for SecureSet’s mission-oriented audience, but building a brand strong enough to carry this start-up into maturity.
Visit the Website