Dark, humor, wallpaper, old hotels, blood, weapons, intelligence/and lack of, illusions, the things you can’t see get you into trouble.
Through a thorough examination of the facts, it became evident that the case involved the infamous coen brothers. The clues were found in old hotels, the things you can’t see, and dark humor. The movies inspired a collection of festival items that promoted a dark and twisted body of film work. Old and creepy hotels with smatterings of blood and humorous cows (from left field) inspired the design of the festival items. It’s the things you can’t see…
The festival title was revealed as twisted and perfectly captures the dark humor in the Coens’ films. The logo plays with this concept by incorporating a gun that twists in the wrong direction. In coen films, there is always a surprise or a twist that comes out of nowhere and the target is missed for someone or something else.
A festival guide was created to provide festival participants with an agenda and description of the films being shown. Utilizing illusions, the guide seeks to engage the viewer in seeing the unseen.
Tickets, a map/brochure, and small wayfinding posters contribute to an ad hoc/choose your own adventure experience. Films were planned throughout the city, and depending on the choices of the festival participant, they would be led to the appropriate film. No two festival experiences would be alike and the journey was meant to wind and twist through the host city.
Promotional items included a set of dvds, a small and personal zoetrope and a pack of lightbulbs. The zoetrope uses film strips of key moments in the films such as a car driving into the distance of ____ and a guy falling to his death in ___. The lightbulbs emulate the “old creepy hotel” stylization of the films but also show the coens to be a pair with endless bright ideas. The dvds of the festival films were packaged in a long hardbound case.