Case 1 / SecureSet

Context
Brand + Guidelines, Website, Catalog, Brochures, Flyers, Presentations, Posters, Event Booth Kits, Campus Interiors, Video, Digital Ads, Contests, Emails, Stationery, Diplomas, Event Programs, and much, much more.

Client
SecureSet Academy

Role
In-House: Director of Brand

Date
August 2015–August 2020

Details
Hackers, white hats, military, nerds, computers, gaming, lights

Wait, there’s more
SEE THE MARKETING WORK ⟶

Deduction
SecureSet Academy was a fresh slate (a start-up) with a mission of transforming and securing the world by educating a new generation of cybersecurity professionals. As a member of the founding team, I was able to build this brand from the ground up first as the Creative Director, and later as the VP of Brand + Marketing. The brand was built for an audience of cybersecurity personas; ethical hackers, ambitious students, military heroes, and self-professed tech geeks.

After first developing a complete brand guide with logo suite, typography, photography, voice, style guide, and audience, I had the privilege of directing a team of designers, copywriters, videographers, photographers and developers in thoughtfully building a brand filled with a wide range of print and digital marketing collateral and campaigns. This brand is still in play today and continues to create brand loyalists who organically spread the word, eager to make a difference, creating a robust community of cybersecurity students, employers, and educators.

Brand and marketing played hand-in-hand. All decisions were based on research and data, not only providing functional solutions for SecureSet’s mission-oriented audience, but building a brand strong enough to carry a start-up into maturity. SecureSet was sold to WeWork in 2019, a sister school to Flatiron School (also owned by WeWork).

Visit the Website
www.secureset.com (now www.flatironschool.com)