“By Study & By Faith”
Southern Virginia University needed a digital presence that matched its rising ambition. Known for its values-centered approach to higher education, SVU was ready to connect with today’s faith-driven students in a way that felt both grounded and future-focused. I was brought in to shape the strategy for a full website redesign—one that balanced tradition with youthful energy and made space for real stories to shine.
PERSONAS, USER STORIES, USER JOURNEY, AND SITE MAP
Website Strategy
We began by developing personas rooted in years of education marketing experience, then mapped those personas to a user journey designed for clarity and conversion. The result was a site architecture that prioritized storytelling, student needs, and intentional movement through the funnel.
Website Development
Website
KEY FEATURES
Full-screen navigation designed to focus attention
Streamlined site map with simplified user paths
Built-in student application
Bold calls to action, including travel reimbursement to visit campus
On-page storytelling around student experiences
Resource sections tailored to student decision-making needs
Results
The site was designed for a generation raised on high stimulus—but yearning for meaning. The visual experience, paired with purpose-built content, helped students imagine a future at SVU that felt like both a calling and a community.
Have a mission worth spotlighting?
Let’s build what’s next.
Client
Southern Virginia University
Agency
Voltage Ad
Team
Directors of Marketing: Alisha Fund and Evan Husted
Project Management: Julie Overby
Web Development: Voltage Ad
Date
2022