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ALFU Brand Marketing
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  • TEACHING PORTFOLIO
  • CONTACT

Character Script


macbook.jpg
character18.jpg
character13.jpg
character16.jpg
character15.jpg
character14.jpg
DSC_0389-2.jpg
ipad.jpg
character.script.app_Page_001.jpg
character.script.app_Page_005.jpg
character.script.app_Page_020.jpg
character.script.app_Page_047.jpg
character.script.app_Page_052.jpg
character.script.app_Page_055.jpg
character.script.app_Page_094.jpg
character.script.app_Page_102.jpg
character.script.app_Page_109.jpg
character.script.app_Page_113.jpg
character.script.app_Page_122.jpg
character.script.app_Page_116.jpg
character.script.font.specimens_Page_21.jpg
character.script.font.specimens_Page_42.jpg
character.script.font.specimens_Page_03.jpg
character.script.font.specimens_Page_08.jpg
character.script.font.specimens_Page_09.jpg
character.script.font.specimens_Page_14.jpg
character.script.font.specimens_Page_15.jpg
character.script.font.specimens_Page_20.jpg
character.script.font.specimens_Page_02.jpg
character.script.font.specimens_Page_26.jpg
character.script.font.specimens_Page_27.jpg
character.script.font.specimens_Page_32.jpg
character.script.font.specimens_Page_33.jpg
character.script.font.specimens_Page_36.jpg
character.script.font.specimens_Page_37.jpg
character.script.font.specimens_Page_43.jpg

Context
Type + Print + Digital

Client
Character Script

Date
2014

Deduction
A pattern emerged in the strokes of handwriting. Using handwriting analysis to identify positive character traits in the writing, a new font emerged that depicted such qualities as confidence, determination, and honesty. The font is now being used as a set of handwriting models for the 21st century student. An iPad app was designed to circulate the handwriting models to kids world-wide. The clues were found in written strokes, clay like colors, and positive words.  

Visit this Website
www.characterscript.com


tags: Graphic Design, Creative Direction, Print Marketing, Website, K-12 Education, Homeschooling, Typography, Type Design, Self Improvement, Identity Design, Print Collateral
categories: Character Script
Tuesday 05.20.25
Posted by Alisha Fund